Engineering
Why we default to Next.js for every new client project
A look at the tradeoffs that make Next.js our default starting point — and the handful of cases where we reach for something else.
June 2, 20266 min read
Blog
Notes on building good software.
Engineering, design, and product lessons from projects we've shipped — written by the team doing the work.
Design
Designing onboarding flows people actually finish
The small decisions — copy, step count, defaults — that separate onboarding flows with 90% completion from those with 40%.
May 21, 20265 min read
AI
Practical AI features that ship in weeks, not quarters
You don't need a research team to add meaningful AI features. Here's the scoped, iterative approach we use with clients.
May 8, 20267 min read
Product
The real cost of skipping a discovery phase
Projects that skip discovery ship faster in week one and slower in every week after. Here's what discovery actually buys you.
April 24, 20264 min read
Engineering
A pragmatic guide to choosing a database in 2026
PostgreSQL, Mongo, or something else? A framework for picking the right database instead of the trendiest one.
April 10, 20268 min read
Design
What makes a design system actually get used
Most design systems get built once and ignored within a year. Here's what keeps engineering and design actually using one.
March 29, 20265 min read
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